Everyone hopes to sell their work, and to do that it needs to be seen by the right people, which can be the most difficult step in the process. Here (in no particular order) are a few simple steps that might just help you, without spending too much money!
Word of Mouth
Word of mouth in the creative world can never be under estimated, especially in terms of selling that one big painting you've made, or that sculpture you can never seem to shift. Your work is a representation of you to its audience, and hopefully you want to be represented in the best way possible. Getting people talking about your work is a recipe of plenty of ingredients, each of which combined with the other can really get your name out there and your work off the ground.
Networking can be a huge factor, and with this, getting people behind your work. People who enjoy and appreciate the work that you create can be some of the most important people to you, and getting them to spread the word about the work you do will come easily if they are a fan. Getting involved locally is one of the easiest and least daunting methods of doing this, with a whole host of local art clubs, photography clubs and creative societies. This is a brilliant opportunity to meet people similar to you, looking for the same support. They could perhaps know the exact person you need to help push you in the right direction. Word of mouth is also completely free!
Another massive ingredient in Word of Mouth is to try and exhibit your work, whether that is locally or further afield. Having your work shown in galleries and exhibitions is a means of bringing people who are directly interested in art or photography straight to your work. If your work is a success there, catching the next offer for an exhibition will come far easier.
Business Cards & Leaflets
A very local and focused form of advertisement, this is probably one of the most directs ways to promote your work. By targeting the correct people you can quickly have your art selling and seen by those you want it be seen by. Business cards and leaflets are a brilliant way of physically engaging and confronting people you wish to target with your art. It is a means of leaving people with a physical reminder of the quality of work you produce.
Entering Competitions really is a win win situation for any Artist or Photographer looking to promote their work. It offers a brilliant chance of reward, often leading to other doorways at the end of it, whether that be a chance at larger scale promotion, money, or even meeting someone in the business who can take them further.
Art competitions are run nationally all year long and are a great way of having your work seen and acknowledged by many people. Along with this its a great chance to meet with, and learn from other artists similar to you.
In recent years the power of Social Media has become an increasingly powerful advertising tool for people, companies and businesses. Here at The Nameless Gallery we have learnt first hand how powerful it can be after picking up 66,000 Twitter followers in our first year! Utilising social media in the correct way can also have massive benefits for you too by just investing a little time and thought into where you focus your energies. It's completely free and once set up shouldn't take you too much time.
Brand yourself. One of the simplest and most important features in a successful social media account is the brand and persona your portray of yourself. After all YOU’RE the artist, and it is you who is looking to sell your work. Selling yourself in the correct way will sell your art, and equally portraying yourself in a bad light can be just as damaging.
Don't tweet things like Political views, rude outbursts, or anything of a sexual nature.
Do tweet regularly, in a professional manner and connect with your followers to keep them engaged in the work you're sharing. Make sure your account details are all completed, including a link to your website or a site where your art can be bought.
Profile pictures should be the same throughout each of your social media accounts, and should be of something relevant to you and the work you create, not a photo of your and your friends on a night out, for example. In some cases, such as graphic designers a simple logo can do wonders. Doing this gives a sense of continuity to those who come across your Tweets or work more than once on Social Media, creating a recognisable and memorable stamp of which to remember you by.
There is no science to promoting your Art or Photography perfectly, and everyone is different, but using these tips can and will certainly help you in the right direction to achieving a more productive and successful promotional campaign.
Don't forget you can also promote your Art or Photography on our website HERE
As always if you have any other suggestions please let us know, and happy promoting!